Quarrier & Lee Streets, Downtown Charleston
3000 Charleston Town Center
Charleston, WV 25389
(716) 834-8600


Permanent Leasing Specialty Leasing Partnership Marketing

The region’s popular shopping and dining destination, Charleston Town Center Mall in Charleston, West Virginia features over 130 specialty shops on 3 levels, including Macy’s, JC Penney & Sears. A spectacular Center Court features a three-story atrium with a unique fountain and Starbucks. Seven popular full-service restaurants, Chili's Bar & Grill, the Chop House, Outback Steakhouse, Panera Bread, Tidewater Grill, Qdoba Mexican Grill and Five Guys are situated on the street level, while 8 fast-food restaurant counters are featured in the level three food court. Located in downtown Charleston, adjacent to the Charleston Civic Center, Charleston Town Center is just minutes from the interstate, Yeager Airport and 1,700 hotel rooms.

Charleston Town Center is located in downtown Charleston and occupies the block bordered by Quarrier, Clendenin, Lee and Court Streets.

Opened: 1983

Size: 931,333 square feet

JC Penney

Contact Information

Permanent Leasing

Charleston Town Center offers long term leasing options for restaurants, shops and entertainment uses. Interested parties may inquire about leasing long term space for a restaurant, shop or other use, by contacting leasing agent at Forest City Enterprises:

Alan Negrelli
(216) 416-3427

Specialty Leasing

Have a retail product or idea to test on a short term basis? Charleston Town Center could be a great place to start a new enterprise. Charleston Town Center can help get a new business venture started through the Specialty Leasing Program. Contact our Specialty Leasing Manager for more details:

Thomas Bird
(304) 345-9526

List of Opportunities: There is an array of Specialty Leasing opportunities available within the shopping center. Here are some examples:

Kiosk - the simple definition of a kiosk is a retail unit of approximately 100-200 square feet. The distinct difference between this unit and an RMU (cart) is that you operate your business from inside of it. It is most often a stationary space located in the common area. This can be leased short term or permanent.

rmu Retail Merchandising Units or Retail Merchandising Unit most commonly referred to as a cart. It is approximately 50 square feet of retail space. You operate your business around it. It is typically mobile and in the common area. RMUs by nature are leased for a minimum of 3 months up to 1 year maximum. This gives you an opportunity to test your product without much overhead expense.

inline Inline space - also known as store space. The square footage of this pre-existing space can range in size depending on availability. Since inline space is something that the owner of a shopping center wants to have leased on a permanent basis, the availability can vary. Your agreement term is typically 1 year. OR, it can be something that is leased for seasonal use. This opportunity allows you the ability to gauge your potential among other national retailers without a large financial or time commitment.

Pop Up space - pop up by definition is “to appear suddenly or unexpectedly”. The Pop Up retail trend creates this same “limited time only” surprise for the customer. Retailers such as Target, JC Penney and eBay have all established creative pop up venues in recent years to introduce new products, build brand awareness, showcase style and design trends and/ or to give away exclusive goodies and treats. This is an excellent format to create a buzz about your product. Pop Up space can be common area, RMU or inline and is customarily 4-6 weeks.

Other Specialty Retail Opportunities: Opportunities exist to promote your business by way of billboard, digital advertising and/or sponsorship. Contact the Specialty Leasing manager for more details.

Specialty Leasing FAQ

Q: Are there visual requirements?
Businesses are required to meet each shopping center’s visual standards. It is best to consult with a visual merchandiser for assistance. The Specialty Leasing Manager can provide referrals for professional visual merchandiser’s in the area.
Q: Are fixtures provided?
In most circumstances, the fixtures or props are provided by each merchant at his or her expense. These items are most often purchased through the visual merchandiser. The Specialty Leasing Manager may also be helpful in offering other fixture resources.
Q: Do I have to be open during mall hours:
Yes. This applies to most specialty retail businesses.
Q: Is it required to make an appointment with a Specialty Leasing Manage? _Answer:
Please email your application packet to our Specialty Leasing Manager, Suzanne Dinisi at ThomasBird@ForestCity.net.

Specialty Leasing Application

To learn more about the specialty retail industry, here is a link to the premier industry magazine.

Partnership Marketing

Our centers are the ideal place to introduce your brand to its target audience. Be visible and establish relationships with engaged shoppers through a variety of in-mall advertising options, event venues and sponsorship opportunities.

Lisa McCracken
Director of Marketing
click here to submit a partnership marketing inquiry

360° Brand Engagement
Engage thousands of shoppers each day by creating an immersive experience that will showcase your products. We specialize in:

  • Brand Activation
  • Product Sampling & Trials
  • Special Event & Experiential Marketing
  • Interactive Product Engagement
  • Mall Marketing Events
  • Product Displays

High-Performance Media
Our attention-getting media opportunities will highlight your brand message and optimize its impact on shoppers.

  • Sky Banners
  • Large Wall Graphics
  • Interior & Exterior Spectaculars
  • Standees

Amenity Sponsorship
Reach your target audience in the right place at the right time.

  • Play Area Environments
  • Soft Seating Experiences
  • Holiday Sets

Customized Activations
Do you have a partnership opportunity you’d like to share? Call us so we can design the perfect one for you!


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